Real life case studies provide valuable insights into how the world of technology is evolving and how organisations are transforming themselves in order to remain relevant.

The New York Times is a great example of an organisation that has been confronted with a tectonic shift in its industry but it has confronted this survived and flourished. 

They achieved this by focusing less on the technology and more on the user/customer experience and using this to differentiate themselves and attract customers.  

The case study also highlights the importance of data analysis to quickly evolve and change, allowing new strategies to quickly be assessed.   Analysts needing knowledge of both the data and the business to maximise their impact.